General 1 — Tyler Lessard

Outside In

New book coming soon!

Most marketing teams use an inside out approach to target buyers who are actively in-market for a solution. This represents less than 1% of your total target audience, leaving a lot of future business up for grabs.

Outside In will teach you how to generate awareness, brand preference, and a system of continuous engagement with the other 99%.

So you can scale your reach, influence future buyers, and be the first one they call when they’re ready for a solution.

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The Visual Sale Book.jpg — The Visual Sale

*The Visual Sale* teaches marketers, sellers, and business leaders how to embrace video to grow faster in an increasingly virtual world. Learn what types of videos successful businesses are now using, how to empower your sales team to sell with video, and how to create a culture of video within your organization.

Get the Book

“As a creator of marketing and sales videos for almost twenty years, I’ve learned a lot the hard way. But the lessons I’ve learned from Tyler and Marcus have had a bigger impact on my career and our business than anything else.

Outside In

The Visual Sale

“As a creator of marketing and sales videos for almost twenty years, I’ve learned a lot the hard way. But the lessons I’ve learned from Tyler and Marcus have had a bigger impact on my career and our business than anything else.

You’ll find this book an invaluable resource.”

— Glenn Hughes, Gordian